When you outsource to a trusted photo cooling partner, you can go back and do as you please.
My eyes had been staring at my monitor for so long, and my backlit up as I stood. It’s already over an hour, but I said to myself, “You can do this – another 15 minutes and this step will be done!”
I selected groups of images from the main folder in Adobe Bridge, tried opening them in Adobe Camera Raw, and looked at each one, asking myself, Is this it? Should I keep the next one? Based on a rating, if I think it was worthy enough to go to the next level … then I start to doubt myself.
Since I’ve been looking at photos for so long, I’ve been losing the ability to understand what I liked about the photos at first.
I’m already tired of this work – and I haven’t edited a single image.
That’s right, I was stuck in the cooling phase.
In this paragraph:
- What is cooling?
- Why do product photographers have to close their images?
- How do photographers turn off their images?
- What are photo cooling services?
- When will I outsource my photo cooling?
- How to outsource photo cooling
- Cool or cool?
What is cooling?
Photo cooling is the process of reviewing your images and choosing the best ones so you can edit them and, of course, share them or send them to your clients. Before editing, the files in your photo session should be cooled first.
This is a necessary step in the process because we cannot keep, edit, or share every image we create. This will be irresistible for both our photographers and our clients.
What do you need to cool?
Cooling is necessary because …
- Cooling saves storage space. You may have a 2TB external hard drive (as I do) but when you’re shooting several sessions and trying to keep all your RAW files, you’ll find that they fill up much faster than you ever imagined. If you cut out images you don’t need, you’ll be able to use that hard drive longer.
- Kling saves time and money. About 400 image files were created in my last session – and let’s face it, not all of them were winners. Can you imagine how long it would take to edit all these photos into a polished, shareable image? Either I have to charge for the time I have spent, as well as ten times the cost of my work, or I have to absorb the cost of the time I have lost. None of this is a good option.
- Closing makes life easier for your client. You don’t want to search for hundreds of files, and neither do your clients. Downloading, viewing, and selecting from a huge gallery of files isn’t the way they wanted to spend the afternoon, so don’t do it with them.
- Cooling helps you show off your skills. Suppose 10% of your images are great, 40% is pretty good, and the remaining 50% are not equivalent. Without skipping medium or iffy shots, the client will feel that your work has been hit or missed. On the other hand, if a properly matured and edited gallery is presented, they will see you for the professional you are.
Why do product photographers have to close their images?
Whatever your photographic specialty, photo cooling is a useful skill, but it is especially important when it comes to product photography. Unlike family portrait clients who show the beauty in every frame and every expression, product clients get the photos they need to sell their items. That’s it. What do you need from the product shoot?
It can be very easy to pick the “bad ones” from that session where people are the main subject. You can move with confidence with the help of glitter, facial hair, indifferent expressions, etc.
With product photography, cling is a bit more necessary. Of course, there are pictures that are very easy to remove, such as duplicate shots or light test images, but when you have passed this step, you will be taken to the All shots are an OK area …
And that’s when it started to get tough.
With product photos, you need to compress it based on every single aspect of the image.
Do you like the highlight here… or the highlight here?
Is it better to cast shadows like this … or like this?
Of course, you can avoid a lot of these by shooting slowly and intentionally, but you still have to take the time to choose which images are the best.
How do photographers turn off their images?
Many photographers draw their images in the lightroom and others use ACR (like me). Still, others use programs like Fast AroViewer to preview their photos and delete them directly from the card. You don’t use any program, cooling is very helpful and necessary … but it can also be tedious and time-consuming.
A single session can take hours, and as I have said, many reviewers are asking themselves, “Is this or is this one?” Repeatedly and repeatedly. I don’t know about you, but I think this time would be better spent shooting or marketing my business.
Fortunately, that’s where the photo cooling service comes in.
What are photo cooling services?
Photo cooling services allow you to upload your entire session and let someone else choose for you. These can help you trim bad images and sort and organize good images. Batching can make your life easier by renaming your files which makes it easier to find later when you search for them.
Outsourcing your cooling saves you time, money, and frustration. As I said before, you no longer know which photo is best to capture so easily in your images. You can completely avoid this pressure when you send them for clotting.
When will I outsource my photo cooling?
Of course, you don’t have to outsource every single session. If you want the absolute highest degree of creative control, you should probably take the time to take this step on your own.
If you do not charge enough to maintain a profit even after sending your clinging, you may want to take care of it yourself.
Remember: time means money. If your time is better spent on other tasks that will make you more profitable, then, by any means, send your clotting.
If you feel comfortable lifting someone heavy for you, it is best to outsource your photo cooling. You can save a lot of time and stress and, above all, get back to doing what you love: photo shooting!
How to outsource photo cooling
If you have a trusted editor, ask if they provide photo cooling services. If they don’t, look for great reputations and great customer service providers.
Once you’ve determined who you want to work with, the process is simple. You will upload and send your images, then you can sit back and wait.
Cool or cool?
Hopefully, you know how to navigate your image now. Once you are trained to choose this process, you will see a rapid improvement in the overall quality of your portfolio.
Whether you decide to close your photos or send them with time saved, just remember this. When it comes to high-quality photography, there is always less to come, so be ruthless and authentic accordingly!